Fully Charged Mascara Powered by Magnetic Technology - Make It Black
Fully Charged Mascara Powered by Magnetic Technology - Make It Black
Fully Charged Mascara Powered by Magnetic Technology - Make It Black
Fully Charged Mascara Powered by Magnetic Technology - Make It Black
Fully Charged Mascara Powered by Magnetic Technology - Make It Black
Fully Charged Mascara Powered by Magnetic Technology - Make It Black
Fully Charged Mascara Powered by Magnetic Technology - Make It Black
Fully Charged Mascara Powered by Magnetic Technology - Make It Black
Fully Charged Mascara Powered by Magnetic Technology - Make It Black
Fully Charged Mascara Powered by Magnetic Technology - Make It Black

Fully Charged Mascara Powered by Magnetic Technology - Make It Black

$22.00
Stock up on your favorite PÜR mascara while giving back! Fully Charged Mascara has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each eyelash to instantly lift, separate and define lashes for maximum performance. Nourish lashes with lash-loving ingredients like Vitamin B5 and Vitamin C Ester. This limited-edition collection is set in a sleek, custom all black limited-edition mascara packaging in partnership with the Make it Black Campaign.

Disclaimer for donation: 100% of the net proceeds of all Make it Black products, including Make it Black Fully Charged Mascara will be made to the Pull Up for Change Impact Fund. Donation basis and amount will vary based on channel of purchase (retailer versus brand website). Products are available in limited quantities and are sold exclusively in the USA, while supplies last. Make it Black is a trademark of Pull Up for Change, a California based non-for-profit organization fighting for economic equity for black communities all over the world. For more information, please visit www.makeitblack.org.

Key Ingredients + Benefits:
Biotinoyl Tripeptide-1 | Helps fight the follicle aging process by conditioning lashes to help prevent premature fallout
Panthenol (Vitamin B5) & Vitamin C Ester | Nourishes lashes giving them more flexibility to maintain lift and curl
Carnauba Wax and Beeswax | Separates and sets each lash for all day length, volume and curl
Availability: In stock
SKU: 951900176

Highlights

Stock up on your favorite PÜR mascara while giving back to an amazing cause. Fully Charged Mascara has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each eyelash to instantly lift, separate and define lashes for maximum, long-lasting lash length, volume and curl. Nourish lashes and give them more flexibility to maintain lift and curl with the lash-loving benefits of Panthenol (Vitamin B5) & Vitamin C Ester. This limited-edition Fully Charged Mascara, powered by innovative Magnetic Technology, is set in sleek, custom all black packaging in partnership with the Make it Black Campaign. The Make It Black Campaign will raise funds for the Pull Up for Change Impact Fund. The money will be allocated as grants to emerging Black founders and to connect these founders with mentorship.

Application

Begin by placing the mascara brush wand at the base of lashes then hold for a few seconds to set. Wiggle the mascara wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
“The secret to best mascaras starts with the formula and ends with the wand." - PÜR Educator

Ingredients

All Ingredients

AQUA, CERA ALBA (BEESWAX), CYCLOPENTASILOXANE, COPERNICIA CERIFERA (CARNAUBA) WAX, ALCOHOL DENAT., PALMITIC ACID, NYLON-12, VP/EICOSENE COPOLYMER, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, GLYCERIN, POLYBUTENE, BIOTINOYL TRIPEPTIDE-1, PANTHENOL, ASCORBYL PALMITATE, POLYQUATERNIUM-10, POLYVINYL ALCOHOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, ETHYLHEXYLGLYCERIN, PROPYLENE GLYCOL, PHENOXYETHANOL, IRON OXIDES (CI 77499)