PÜR The Complexion Authority is the destination around the globe for the best in skin-perfecting mineral-based makeup and skincare solutions.

How Does It Work?

At PÜR, we like to describe our mineral makeup as "makeup with a purpose." All products are formulated with good-for-your-skin ingredients that not only help cover skin imperfections but also help correct its overall appearance.

Our proprietary Ceretin Complex combines age-defying Retinol with super-hydrating Ceramides for better skin over time.

100% pure shea butter improves texture and skin tone.

SPF is included for vital UV protection whenever possible.

Many products feature Vitamin C and Waltheria Extract for a brighter complexion and more even skin tone.

Finally, we pack all of our formulas with key antioxidants, vitamins and minerals for skin health.

All products are formulated with good-for-your-skin ingredients.

We Are Proud To Be

100% Cruelty-Free
Free of animal testing
Environmentally responsible
Formulated in the USA

At PÜR, we believe that innovative beauty shouldn't be a burden on anyone. That's why we've been committed to creating cruelty-free products from the start.

All of our good-for-your-skin makeup and skincare products are completely free of animal testing.

Eco-conscious users can also breathe easy knowing that PÜR is an eco-friendly brand committed to minimizing waste and using responsibly sourced ingredients, including those carrying our Farm to Jar™ Label.